MIR SKIN CARE ETHICAL PRODUCTS

 

We have done it again… well in fact Twitter can take the credit for this intro, we met Gisele through Twitter, and we were completely blown away at how much she had accomplished…what an extraordinary woman, check out the web site  http://www.mirskincare.com

 

Here is Gisèle Mir’s story

I originally qualified as a lawyer (solicitor/attorney) but began researching and experimenting with cosmetic ingredients in the early nineties because I could find nothing to help my sensitive, blemish-prone skin.  

My botanical blends helped to calm and clear my skin and I began to dream about having my own range developed but had no idea how to go about it. I knew there must be many other people who, like me, were fed up with over-hyped products that promised so much and delivered nothing.

On 16 April 1996, a life changing day, I read an article entitled “Beauty Queens” in Elle.

It was about three women who had developed very successful cosmetic ranges without prior industry experience. If they could do it, why couldn’t I?

It’s true what they say: if you want something badly enough you will find a way and it’s amazing how much you can achieve when you are driven by the belief that you really can do it – and do it better!

Because of my research and my obsession with skin care I won a scholarship to study cosmetic science. This was a post-graduate course for those with degrees in chemistry or biology, it was tough but I graduated with merit. I also qualifed as a make up artist in order to get hands on experience with a wide variety of skin types.

Mir Cosmetics with Integrity launched on 16 April 2002, exactly six years after reading the Elle article, and we now have customers in 31 countries.

Since then, I have been consulted by national newspapers, magazines, the BBC, Channel 4 and Sky News on issues including the care and treatment of sensitive problematic skin.  I have also gained a reputation for my views on commercially manufactured anti ageing products and was invited to participate in a series of the TV programme How to Look Good Naked as their consulting cosmetic scientist.  My brief being to focus on the lack of integrity in the cosmetics industry.  I declined.  

 

I hope you enjoy using Mir as much as I enjoyed creating it.

The Mir Difference

 

Many of our customers come to us having found other ranges irritating, pore-clogging or ineffective despite claims to the contrary. These days there are so many skin care companies claiming to specialise in natural, gentle and fragrance free products but:   Products for sensitive skin tend to be formulated for the 60% of people who think they have sensitive skin, not the 6% who actually do. Tested only on volunteers’ arms – not sensitive faces – they may leave out a few token irritants but invariably contain:

• Irritants, essential oils and fragrance

(See Gisele’s Guide for a list of irritants). Essential oils are almost impossible to avoid.  Companies use them because it allows them to add fragrance to a product and claim they are fragrance free! They are just as irritating as chemical fragrance if not more so.  Just because an ingredient is natural does not mean it is gentle. 

• Comedogenic (pore-clogging) substances

Oils such as avocado, olive, cocoa, coconut and sunflower may sound delicious but the skin and the stomach are two very different organs.  Products that sound good enough to eat are not necessarily good for the long term health and beauty of your skin.

• Fatty alcohols- cetyl, cetearyl and stearyl alcohols are known to produce cumulative irritation and are impossible to avoid. They may at first be well tolerated but can gradually cause irritation or exacerbate sensitive skin conditions. We are the first and only company to exclude them from all our products.